This video cost $150 per minute

by birtanpublished on August 28, 2020

Each second of this video costs slide being around 2.5 dollars that's $10 just now around $150 per minute and around $1,200 for average video length of 8 minutes we are cautious with our marketing budget every campaign we do is tracked and monitored to find out if the

Money we spent is recovered our ROI we started this YouTube channel years ago but it was only about 12 months ago when we finally found positive unit economics in this special edition video we are going to break down how we make these

Videos how much they cost and why these numbers work for us this is the ROI of content marketing on YouTube so each video begins with a script I write most of the scripts which takes me about a couple hours while the script itself

Only takes me about two hours to write I really couldn't write four scripts in a day my brain doesn't work like that I don't really spend a week cooking up ideas and then I just sit down and write them so once this script is ready we

Shoot it so this is our studio we built it ourselves when we remodeled our office and then we've been upgrading our gear and our teleprompter and our lights as the channel has progressed I handle the shooting it should takes about 1

Hour for the set up the lights and about 30 minutes with sky this video then goes to the editing room which it's not a room at all it's just me on my laptop and Final Cut Pro I cut out bloopers unbraided silence and then define the

Timing of the videos as well as the camera positioning to keep you entertained these cuts are a bit of a formula that we know works to keep audiences through eight minutes of caius speaking okay so once the video is cut

And ready it goes to Elena Elena is our digital animator and the only team member who dedicates a hundred percent of their time to our YouTube channel so I originally studied digital animation so this is what I was planning on doing

For a living before becoming an entrepreneur it was a really cool experience for me to hire one of my peers for the first time anyway let it gets rid of the green screen she color corrects and grades the video

And comes up with all the emissions all this process is done in Adobe After Effects and it's not a template or an automated platform she actually comes up with the designs and animates them in sync with the script

On a normal week Paula would deliver a cut video on Fridays and then L would deliver a fully animated video by Wednesday afternoon and then we believe this is the third part of our secret sauce first transparent content we are

Open to sharing genuine insights and numbers from our company second production value so we shoot in 4k in a proper studio and hopefully you can tell the difference and then third animation sliding is after all a design company we

Pride ourselves in helping you present your ideas and we wouldn't be sending the right message if we didn't have great visuals to go with our content now with a fully edited video the rest of the team takes over to do the subtitles

And the YouTube optimization tags description thumbnails subscribe button and all of that stuff this process happens Wednesday night or Thursday morning typically and the video goes live as soon as we're done now 90% of

These costs are people a total of forty nine hundred and fifteen dollars a month between everyone's hours I'm also including our overhead so that's the office the desks the admin costs for hosting the team in our office and now

Why do we do it do we actually get five thousand dollars back from YouTube every month as a matter of fact we do as of today the channel gets around four thousand views per day which makes around $300 worth of YouTube advertising

Which is of course not how we make money we make money because people watch our videos and then go and try our platform or they hire our new pitch tech writing service most importantly this is a growing audience so each new video adds

More views more subscribers and more exposure but the old videos still get views and probably will continue bringing in viewers in the years to come there's also an intangible value of brand awareness we hope that by watching

This content you get to know our brand who we are and even share this content with your peers I'm no celebrity but people are starting to recognize me as the face of the brand to consider us as a relevant source of startup content

Which goes a long way it opens doors to meetings to partnerships not to mention a positive impact on the community as a whole on a related and very commercial note I started a personal YouTube channel where I go into other

Entrepreneur life stuff beyond the start of topics we discuss here so go ahead and take a look you think it's interesting finally the next evolution of this channel is going to be to bring in a few guests so Vinnie

One of my co-founders will be hosting a new series on graphic design and product management and we are working with a few relevant personalities for some guest videos so I've been meaning to write the script and break out of our own rules

For a while we wanted to give you a behind-the-scenes look into a process and the reason why we do it so once again if you kind of try sliding out you can get three free months on any of our plans and if you want me to help out

With the writing of your pitch stick go to sleeping comm slash bit sick for more info thanks a lot for watching and we'll see you next week

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