The Surprising Advantages Of Marketing Your Business During A Crisis

by birtanpublished on August 16, 2020

What's the best time to market your business one of the mistakes that a lot of entrepreneurs make is a belief that they should do marketing when they need customers that is simply not true you don't want to do marketing when you are desperate when you're running low on

Cash it's like a car running low on the field you want to do marketing when you don't need customers think about Apple Apple is still spending a ton of money advertising to get customers when they already make billions and billions of

Dollars coca-cola all these years spent billions and billions of dollars every year to promote coca-cola and coca-cola is already a global brand that you and I are familiar with so why do they do that they do that because they understand you

Need to be in front of people all the time you always want to keep that awareness now what happens is there are a few advantages when you do this first of all when time is good let's say you don't need to do any marketing and

People are knocking on doors want to buy from you now when you do more marketing it's gonna help you to dominate the entire market that you are the choice you are the number one choice in your marketplace we enforce your leadership

Position that's a very very smart thing to do and because you're already profitable now you have the resources the capital can we invest back into the business to generate even more profits and then bring in more customers to

Bring in more leads so the best time to do it is when you don't need customers the best time to market is when you are not desperate and other advantage that you have is this the law of supply and demand now it's working in your favor

Because you've got so many customers coming in you could cherry pick who you want to work with you can now bump up your price because now there's so much demand for what you do now even if you increase your price and

You will lose five ten percent of your customer base you're like doesn't really matter because you've got new customers coming in those customers will be replaced by better and more profitable customers and

Now your profit goes way up and up and the last event that you have is this because you are dominating the market place and people prefer your brand instead of your competitors brand people come to you and

More people are coming to you and you're making more profits now you want to take their profits you want to put it aside put that in your emergency fund or better yet put it in your crisis fund in case something like this happens and it

Will happen again you're ready now you've got months if not years of cash we serve you're not worried because business only goes out of business when they run a cash during a crisis cash is king and if you have that cash you have

Stability you're safe you could pick up bargains you can pick up good deals you could hire good people you could keep growing but if you don't have that cash you were not ready you are not prepared that becomes a problem so the best time

To market your business is when you don't need business commands a force of nature he's improved you know arguably millions lives where they can provide themselves

With more money his materials are great excellent things at the top of his game everything he says has a purpose and everything he does is done with heart what I've seen from seafood a lot I didn't see it from anyone else you've

Done it he's been there and he still the way because of them luck my revenue went 30% up I actually get like a clearer picture of how I run my business I can feel it that

He really truly do we wanna help his student start taking hold of more advanced strategies on building our brand creating content leveling up our team in an environment where I could actually

Be around people that were going to support that encourage that and hold me to a higher standard dan is a great mentor to get you not only in the right frame of mind but then to give you the know-how the tools the

Skills to get there if you will just follow his advice go step by step according to his blueprint you will achieve results more than you can imagine

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