The Business of Halloween

published on July 20, 2020

Halloween has been a part of Western culture for a long time but its meaning and importance have changed drastically over the course of the 20th century so how did this Christian holiday become such an enormous and commercialized social event today we're heading down to

Basement stairs to uncover the horrifying secrets of how Halloween became commercialized this video is brought to you by hover the most reliable domain name provider of the Internet use the link below to get 10%

Off your custom domain name or email October the 31st is actually one of the oldest celebrations in existence and originated as the last day of the Celtic calendar cold sound meaning summer's end it was a day to honor the dead as well

As a harvest festival when Christianity came to the British Isles in Northern Europe where the Celts lived many pagan festivals were rebranded as Christian ones and October thirty-first became Oh hallo XIV since the following day was

All Saints Day the traditions of the previous festival however stuck around like the idea of leaving out small gifts for the ghosts to keep your home protected as well as dressing up in special outfits the holiday took a while

To grow in America and it didn't really emerge until the wave of Irish immigration caused by the Irish potato famine from the late 1840s by the early 20th century however most of the ghoul ish spooky elements like fortune-telling

And ghost stories were dropped in most ways Halloween had become a fairly secular family holiday with parades and community events it wasn't until the baby boom of the 1950s that it really became a big thing for kids with

Trick-or-treating and all that over the second half of the 20th century Halloween grew to become the most important holiday after Christmas particularly from a commercial point of view and in 2016

Americans spent almost eight point five billion dollars during the holiday but how did it become so commercialized and where is the money going a survey from the National Retail Federation showed that in 2006

Dean around three billion dollars went on costumes two and a half billion on candy a similar amount on decorations and then four hundred million dollars on greeting cards and which company has a finger in all of these pumpkin flavored

Pies Walmart they are the single biggest Halloween advertiser spending thirteen point eight million dollars during the 2016 Halloween season they're certainly not the only driving force behind the holiday but it's more than likely that

The first sign of Halloween approaching will be seen in one of their stores what's more they're gonna get the knock on benefit of advertising for many of the brand's they sell such as skittles Cheetos and Lunchables oh of which are

Prolific advertisers Walmart also stock the three Giants of Halloween Mars Hershey's and rubies you probably know the first to one of Hershey's brands is America's favorite candy with over five hundred million dollars in sales

Annually and for the candy industry in general including Mars about eight percent of all sales come from Halloween but who are rubies rubies candy store was opened in Queens New York back in 1951 during the 1950's they expanded

Into selling decorations and costumes which eventually became the core of their business by 1972 the company was called Ruby's costumes and was making some of the most high-quality replica costumes in the US this coincided with

The new trend in America in the early 70s Halloween costume demands changed rapidly from the traditional ghosts and witches to icons of the silver screen and comic book heroes big deals with Disney DC Comics and Marvel were cut

Early on by another company van Cooper while Ruby's main rival Collegeville made Star Trek costumes and characters from various Warner brother cartoons Ruby's would have never caught up if it weren't for a national tragedy in 1982

Seven people died mysteriously in the Chicago area and it was found that someone had been putting lethal doses of cyanide in Thailand no capsules a popular pain-killing drug people were terrified especially as the

Killer was never discovered so they became mistrustful of many consumables including candy for several years Halloween sales were abysmal and many companies in the industry just failed Ruby's dough had a lot of money in the

Back and survived and in the 1990s they purchased what little remained of Ben Cooper in Collegeville securing almost complete control over the world of licensed costumes the movie studios were also big winners here with costumes they

Usually take a 8% cut of the retail price which can amount to millions of dollars without really having to do anything of course they do have to let rubies into their inner circle the costume company is given sketches of

Movie characters before the studio even starts shooting sometimes as much as two years in advance Studios even give them basic plot details so they can work out which characters are likely to be popular they started doing that after a

Misunderstanding on Star Wars The Phantom Menace where rubies overproduced costumes for Darth Maul because George Lucas forgot to mention that he shamelessly killed the best character in the whole movie today rubies are like

The fortune tellers of American pop culture they look at the movie industry videogames and politics to figure out which costumes will be popular so when October comes in customers rush into Sears and Walmart they see the Wonder

Woman outfit the Donald Trump mask the Pokemon suit and think yeah that's just what I wanted now if you look at the tangled web of Halloween promotion it's difficult to say that one company is behind at all it's likely though that

Walmart are the biggest winners since they are the point of sale for almost every type of hanwen purchase and Walmart are actually doing a lot more than you might believe this video has been largely about the US but what about

Other countries in the UK Halloween has risen to become the third biggest holiday after Christmas and Easter surpassing Valentine's Day just like in the us costume and candy sales are on the rise as is advertising this trend

Began at the turn of the new millennium right around the time walmart bought the second-largest supermarket chain in the UK has done in Japan Halloween was almost non-existent back then but now it's gaining real

Traction coincidentally Walmart bought a big stake in Japanese supermarkets EU in 2003 and had completely taken it over five years later considering just how much power supermarkets have over what people see during their lives we should

Give Walmart at least a little bit of credit in any case Halloween isn't going anywhere in fact it's most likely only going to get bigger in the future now if you feel really festive this Halloween and want

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Give huge thanks to all our patrons on patreon and to you for making it this far make sure to follow business-casual on Facebook Twitter and reddit and as always stay smart

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