Public Relations Expert on Effects of Cancel Culture

published on July 19, 2020

Here to talk about this more and the effects of so-called canceled culture is the ceo of strategic vision pr group david johnson thank you so much for joining us it's great to be on so cancel culture continues to be prevalent but

Sometimes it actually has the opposite effect we're seeing that these past few days on twitter with the hashtag bicot with conservatives and others purchasing goya food products after the ceo praised president trump

Now from a pr perspective how much does cancel culture have an effect on a company or brand well what's interesting is we're seeing this canceled culture and some brands are reacting to it we've

Seen nike for example sign up colin kaepernick and other brands doing similar things as far as donating to blm but really the canceled culture if you look at it is a very small

Minute minority it is basically fueled by twitter and people on twitter attacking brands which really doesn't even constitute one percent of the american population but a lot of brands this day and age

Feel that they have to react to twitter non-stop that twitter dictates their brand policy and so some brands are cowering changing what they're doing to appease this twitter policy but as far as gaia i

Think it backfired and i think we're going to see other brands realize too that it doesn't always pay to buckle to this uh twitter mob and regarding goya it's interesting because

Even president trump he tweeted about a half hour ago saying that the and this is a quote the radical left smear machine backfired people are buying like crazy again there was that bubble by cat goya and we saw

Other figures such as chrissy teigen trying to actually boycott goya but it backfired i want to ask how a pr company responds to calls of the public trying to boycott a client is it more of

A damage control campaign or do you encourage your client to stand their ground because it's a right to free speech it depends on what the brand's identity is if the brand believes in free speech

If they believe in the principles that they're defending then i urge them to be proactive go on the offensive we've seen this with goya they handled it very well in fact it's been so successful some stores are

Having to limit the purchases of goya because they're selling out so fast if a brand on the other hand if their story of their dna that consumers buy into does not support their position then

It's damage control but my reaction to most brands is don't be afraid don't cower to the twitter mob especially as we begin to see these boycotts as

We begin to see the backlash toward this candle culture the brands who have buckled under i think are going to suffer in the long run and how much does media play in a role

In promoting cancel culture oh it plays a great role and we've seen this i mean the new york times other liberal media is jumping onto it driving the narrative

And they try to make it look like everyone is on board everybody believes in canceling these things and they have to go it's really a gut reaction it's the new mccarthyism

Almost but it's not working because as i said before it's a small minute major minority and it's being fueled by twitter and i mean even yesterday we heard with barry weiss when she resigned from the new york

Times talking about how the new york times now responds to twitter that's what we're seeing these brands do and what they need to remember in the long run

It's the consumers who have been with them throughout the years that make or break a brand and if they buckle under because they're afraid of some nasty tweets they're going to lose

In the long term they're trusted consumers and i know we've been talking about brands but what about political figures for example we saw jk rowling she penned that piece she faced

Backlash and then mike gundy that osu coach he was wearing a one american news shirt and then he had to he had to take a pay cut because of it but what about for political figures how

Does that play in pr strategy well in a pr strategy you almost want to be courted at by the canceled culture if you're a conservative you want them to go after you because it

Energizes your followers your base it makes them keep going behind you and it reinvigorates you now on the left if you're targeted by the cantaloupe culture what we're seeing

Is that they buckle under and apologize my advice to a politician is be unapologetic take your stand appeal to your base let the voters know where you stand that's what the voters

Are looking for at this day and age someone who stands in principle someone who's direct and carries the fight to the opposition and that's why we see donald trump so popular on twitter and why he uses

Twitter so much it's a way to go over the heads of the media to talk directly to his followers and they respond want to see more videos like this click on the link below and subscribe to one

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