iPhone 12 could be a Super Cycle

by birtanpublished on April 5, 2021

I think there's decent reason to believe that the iPhone 12 is gonna be another supercycle year for those who don't know supercycle means a bunch of people start upgrading their phones more so than usual in sales do a lot better than average and well we're just glancing at leaks and rumors right now it may not feel like it's that big of an upgrade but if we look at Apple's history when iPhone sales took off I think it makes the most amount of sense that it's gonna happen this year and absolutely could be wrong I have a terrible track record keep that in mind moving forward why do you guys even watch these videos let's

Begin so if we look back at some really really popular iPhone designs iPhones the kind of peaked in sales and got a lot of people upgrading to an iPhone for the first time or upgrading their older iPhone it's win there were noticeable design changes particularly when it comes to the front so I make fun of people that judge iPhones based on this but a lot of people legit think phones don't change if the front of them looks the same I highly disagree with that claim because I think there's a whole lot of changes you can make to a phone just with the internals just with the

Camera performance the battery life display quality and there's all kinds of stuff that can improve a phone without really changing the fundamental look of the front but things like the iPhone 4 which are still some people's favorite iPhone design of all time was making the big shift from the curved edges standard 3GS looking design up to something different and unique and it instantly made everybody's iPhone feel dated that people ran out to Apple stores to pick up the new iPhone 4 because I mean internally software wise was there a whole lot of changes with the iPhone 4

There was some yeah there were camera provement but for the most part that design I think is definitely what drove people to go out and upgrade because it looked different and it was a signature design choice that was fundamentally very different from what we had before and I think Apple is about to do that again as we know lots of different leakers are confirming that the next generation iPhone for the entire iPhone 12 lineup is going to model off of the iPad pro going with a more squared-off edge design kind of resembling that of the iPhone 5 except of course now we're

Gonna have all this more futuristic tech compared to the iPhone 5 or 4 we've got biometrics we've got oled displays across the entire lineup and that's another big point that I think people might miss see the iPhone 10 are sold pretty well as did the iPhone 11 those had LCD liquid retina displace they weren't really anything that fancy they just had the bezel is design they looked like the iPhone 10 that was so expensive but everybody loved it but now you could get it in a more affordable package so that signature iconic you know iPhone 10 design which some would

Agree would be a supercycle that's when a lot of people wanted to upgrade that drove the sales of the next three years of iPhones you know we still have that iconic look on our iPhone 11s today I think in 2020 that iPhone design is finally going to be fundamentally changing knowing that there's a 5.4 inch iPhone I feel like they have to do something with the knotch it doesn't have to be that major and I don't think most people are going to upgrade simply because the notch is smaller but it's much bigger picture than that it's because the design is changing in an

Iconic in noticeable way it's not just the bezels around the display getting thinner though I do think that will help there's new form factors there's new footprints and that squared off design is something that stands out because no iPhone in the lineup currently has that edged off design and Apple has a way of marketing and taking pictures at just the right angle of their iPhones to make them desirable and really really premium looking just like they introduced the iPhone se recently and this honestly is kind of a really old classic design there's not really much new here but

Just because of how they're able to market the images and how they're able to promote the iPhone se it makes people go ding the thing that thing looks kind of good I think I want to pick one up so imagine what the situation's gonna be when we have the iPhone 12 Pro in the regular iPhone 12s with totally different designs thinner bezel smaller knotch squared off edges and it just instantly makes all of our iPhones that were rocking today suddenly feel outdated Apple's very good at making people feel like you no longer have the latest

Greatest thing I also don't think it hurts that this is one of the first times we're getting a huge fundamental design shift but at the same time we're also getting a pretty major internal design shift so in years prior usually when we get huge CPU or GPU upgrades it's in the S year that year where they focus on speed and internal performance yours like the iPhone 5s when they initially switch to the 64-bit architecture you know we got touch ID on that iPhone so it was a pretty solid upgrade overall but design wise everything was for the most part the

Same now we're getting a big new design also big internal upgrades because the a14 ship is going to be the first five nanometer cpu which is not a standard thing and even flagship smartphones these days qualcomm is behind on that with the Snapdragon Series so we should expect pretty massive CPU and GPU upgrades which could allow for some exclusive features to those phones as well but it's kind of the perfect storm because we're gonna get the Nerds really excited with CPU and GPU tests and we're also gonna get the common folk excited with the squared off design and the new

Approach that's gonna make everyday people feel like oh man I got to get that new iPhone that looks so clean and different now and my old iPhone I just I don't even want to look at this thing so you're kind of attracting both audiences here and because we normally don't get those giant speed improvements in the years that we get giant design improvements like the iPhone 6 is a classic example of a super cycle more people putt that iPhone within a single year than pretty much any other iPhone since then because there was such massive design changes that year but

When it came to the new CPU the a 8 chip was not that big of an upgrade so imagine if we got the massive a nine chip upgrade and we got the iPhone 6 in the same year then you should probably expect something similar to the iPhone 12 lineup and I know probably a lot of you are assuming because of that pandemic and the economic downturn we may not expect sales to be as high at first and that may absolutely be the case I'm not ruling that out entirely but a lot of Apple analysts are guessing that there's going to be quite a large economic rebound once things start going

Back to normal and once people start heading back to work and we won't know for sure until these months come but I still think that just from the marketing and the design changes alone especially ones that are super noticeable you know the fact that you'll be able to recognize the iPhone 12 or 12 Pro from literally any angle I mean when I show you the front of the se there's really no way for you to know if this is an iPhone 6 6 s 7 or 8 or se because the front of the design hasn't changed that much which again in my opinion doesn't make or break a phone but it does bring

Out the masses when there is something noticeably different about the front so iPhone 12 comes out and it looks noticeably different from our iPhone 11s and 11 pros I think that's going to drive a lot of upgrades now that we're getting six point seven inch displays and thinner bezels design literally from no angle will it look the same as last year's so combine that with the CPU and GPU improvements that's why I think there's a pretty decent chance that iPhone 12 and the 12 Pro will end up being a supercycle year where a lot of people end up upgrading

Cuz they just gotta have the latest greatest thing you know don't underestimate the Apple sheep army it's out there but of course I could be wrong feel free to hit me up over on Twitter join Mike discord and we can chat more about it there there's a lot of things we don't know about the future but what we do know is we're gonna get at least one don't buy the iPhone 12 video internets incredibly predictable this is your option here I'll see you in the next one

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