How To SEO Optimize Your WordPress Website In 30 Minutes With This RankMath Tutorial

published on July 17, 2020

If you spend just this next 30 minutes with me you're gonna end up with a fully SEO optimized website using ranked math the leading plugin for SEO on WordPress based websites I know the phrase game-changing whatever is way overused ranked math is not game-changing it's

More of a disruptive plug-in because it provides so much value in a laundry list of features that you would normally have to pay hundreds of dollars per year to have on your website but with rank math you're able to have all of this it won't

Cost you anything that's right it's going to be free so in this tutorial video we're going to go through the setup process of rank math on your website and getting it SEO optimized for Google and the other search engines I'm

Also going to show you how easy it is to migrate from existing SEO plugins that you might be using such as Yoast redirection or Rich Snippets plugins we're gonna go over the basics of keyword research I'm gonna teach you how

To keyword optimize your various pages and posts including WooCommerce products and recently released in the rank math plugin is SEO optimization inside of element or if your an element or page builder user and lastly we're gonna

Unlock the mystery of having schema and Rich Snippets on your content so when people see your website in the search engines you're gonna have all sorts of stars and numbers and information there that's

Gonna draw eyeballs and attention to your website links and it's going to get you more website traffic so if you made it this far I'm pretty sure that you want to SEO optimize your website let's not waste a second longer let's go ahead

And get started now before we get started it's important to go over what SEO is all about and it's quite simply to help search engines such as Google Yahoo and Bing to understand what your website is about

The only way they can recommend your website to someone is when they understand what it's about in it's your job to let them know what your website is about now out of the box WordPress needs little help and that's where rank

Math come in so in this video we're gonna first go over how to install and set up rank math this is also going to include migrating from any existing tools that you may already have but rank math can replace

Such as Yoast or other tools next we're gonna go over some important settings and we're gonna set up your website's sitemap and look at some specific integrations lastly we're going to SEO optimize your content for pages for

Posts and also for products if you're using WooCommerce or have any sort of e-commerce store on your website so let's go ahead and get started now open a new tab inside of your web browser and go to this address right here WP crafter

Comm slash rank math go ahead and click on enter and it's going to take us right on over to the rank math website there is a download button right here in the top right we'll go ahead and click on that and it's going to start downloading

Ranked math and you can see that right here I'll go ahead and close that out right now so here is the website that I have set up that we're going to install ranked math on I have WooCommerce on this website I'm also running Yoast and

The Rich Snippets plug-in now go to plugins click on add new click on upload plug-in and then drag and drop the plug-in that was downloaded just a moment ago or you can click on choose file and select it then click on Install

Now now click on activate and the first time you activate rank math it's going to take you through this startup process now most of these steps are going to be completely optional including this first step right here which is encouraging you

To create a free account with rape math and connect your website to it there's no cost to create a rank math account and it's completely optional now here's why you would want to create this free account number one no personal or

Sensitive data is going to be shared with ranked math number two you're gonna get access to their API data I know that's a techie term there but let me just break it on down with that me so when you're using the rank math

You're gonna get access to their Auto suggestion tool from Google because they're pulling in the data from ranked math and that's one of the benefits of creating this free account and lastly you're gonna get to use the SEO analyzer

Feature that comes with ranked math now I am going to activate this free account but if this is something that you don't want to do you can go ahead and skip this step however I would highly recommend it now you have an option here

To allow some data sharing with ranked math this is usage data it's not sensitive information it's just so that they can have a better understanding of how their users are using ranked math I'll go ahead and click on activate

Ranked math right here and what this is going to do is take me to the ranked math website you can easily create a free ranked math account now if you're logged into Facebook you can click right here and it will use your Facebook

Credentials to create a ranked math account same if you're logged into Google which I am you can click right here or you can click right here and enter an email address so I'm going to go ahead right here and use an email

Address so since I'm logged into Google I'll click right here it says continue with Google here's where I'm going to choose the Google account to link up with I'll click right here here's a final confirmation with my name and the

Website I'll click on OK to confirm and now I'm back on my website it was as easy as that to get started so now we're gonna go through a series of steps to get this completely configured on our website go ahead and click start up

Wizard right now the first step is the import step this sees if you're coming from an existing SEO plugin that you have on your website so this sees that I have Yoast on my website and i also have the redirections plug-in on my website

If you don't have an SEO plug-in on your website currently there's going to be nothing to import and you'll be able to go straight to the next step but for me I did want to demonstrate it in this video so I'm going to click on start

Import and it's just gonna take a moment and it's going to import all the data from Yost and redirections now when I'm done with this set process I'm gonna be able to go to my plugins on my website and remove Yoast

And the redirections plug-in looks like it's all done now I'll scroll down and click on continue now on this step we need to choose what type of website that we have and you can click right here to see all the different types of websites

That are available let me talk you through these different types of websites the first one is personal blog this would be if you're running a single author blog or an affiliate marketing website where it says community blog or

New site this would be if you're running a multi author blog where multiple authors are contributing to the content on your website personal portfolio is going to be for designers or people who want to display your portfolio or

Business the small business site option is perfect for a local website unless you're also selling products from your website now the web shop option are for those sites where you're using WooCommerce or easy digital downloads or

You're selling a product on your website or even a drop shipping website and we have these final two options here other personal websites if none of the above categories fit and the same here for other business website if none of the

Above categories fit so for me I'm gonna choose small business site right here next we have business type and you could scroll through the list here to choose the business type that most fits what your business is now I didn't show you

In the beginning of this video but this website is for a health and fitness club so I started entering in health and it pulled this right up so I can click right there and choose it now we have a few additional options and what these

Options are for have you ever gone to Google and did a search for example Apple you do a search for Apple or some other business and off to the right right here you see a list of information including the businesses name the type

Of business the logo for the business and additional information so when we're at this step here in the setup wizard this is you giving Google that information the business type the company name the logo and we also get an

Opera to add a default social share image so if your website is shared anywhere on Facebook or Twitter or a social network like that it's gonna automatically display this image if you haven't

Already set an image for that piece of content so this is going to be very helpful to have set here once and then you don't have to worry about it so I'm gonna go ahead and put my company name in there and then click on save and

Continue in this step we're gonna connect your website to Google search console which is a very important tool that Google offers to you for free but what you want to do first is go to Google search console if you don't have

An account yet create an account and add your website this is very easy to do open up a new tab go to Google and search for Google search console you can see for me it's the first result when clicking on the first result it takes me

Here to Google search consoles website where you can click on start now if you're already logged into your Google account you'll be logged in to search console however if you do not have a Google account or you're not logged into

Your Google account you'll have to either create your Google account or log into it Here I am logged in to Google search console now keep in mind from time to time they change the way this looks but it's okay because rank masts

Gonna pull the data from here into your WordPress website now that I'm logged into Google search console over here on the top left you can see the website that I'm currently showing data for but I need to add a new site so click right

Here in the drop-down and then I'll go here to add property it's gonna pull this up and the first step is to enter in the domain name so I've entered in let's create a website com which is the domain name that I'm using to install

Rank math on I'll go ahead and click on continue now this is the only step that's a little on the techy side and it involves adding something called a DNS record now don't get overwhelmed wherever your domain name is registered

You can reach out to their support and get help if you get a little caught up so for me my domain name is registered at site grounds so I'm going to easily be able to go into site ground and do what I need to do here's a drop-down of

DNS provider such as GoDaddy namecom and some of these it's not that much of an extensive list here so if you are running into issues on this I would go to Google and do a search or go to where you've registered the domain name

If it was at your web host and just ask the supports that you already pay for to do it for you but I know how to do this and I'm gonna show you how it needs to be done okay so what it's given me instructions to do is go to where I've

Registered my domain name however in this case everything is pointed to site ground so I'm gonna go ahead and click on copy because I need to copy this a bit of information right here so I'll go ahead and I'm already logged into my

Site ground account I'll click right here where it says websites I'm gonna click on site tools right here and it's gonna pull up the site tools first I'm going to click where it says domain then I'm gonna click where it says DNS zone

Editor and here's where I'm going to add that bit of information it's essentially what's known as a DNS record when I go back to the instructions you can see that I need to create a txt record it's going to be quite easy to do so here are

The different types of records I'll click on txt cuz that's what I need to create I'll go ahead and paste in the value right here then click on create and it says the txt record has been created and you could see the record is

Right here now I know that was a little on the technical side however if I didn't feel comfortable doing it I could have reached out to SiteGround to support to do that for me so if you don't feel comfortable adding this DNS

Record you can just reach out to your web hosting companies support as well give them that little snippet of code and ask them to add it to that domain for you okay I'm gonna go back here now it's time to click on the verify option

Now the way DNS records work most likely it's not going to be verifiable right this moment I will probably have to click on verify later that's because when you make a change sometimes it can take 24 to 48 hours to go into effect

But it's okay it's not going to stop from implementing rate math it's just this step will take a little while longer I'm gonna go ahead and click on verify and it's well it actually verified it so that's very good so now

I'll go ahead and click on done and I guess that worked out for me okay I'll go back here to rank math and I'm gonna go ahead and click on where it says get authorization code I get this pop-up right here I'll click on my counts I'll

Scroll down and I'll click on allow and here's my authorization code I'll click right here to copy it and then I'll click here and I'll paste that in then it's now changed to say deauthorize because it's fully authorized now so

Here in this drop-down I want to choose the website that I have the profile in Google search console and for me it's right here let's create a website because we just added it a second ago and then I'm gonna click on save and

Continue to go to the next step here's where we select the information that we want included in the sitemap for our website so first you can choose to have it on or off you definitely want the sitemap on it's going to help the search

Engines to find all of the content that you want them to find on your website so I'm gonna go ahead and scroll down now here's where I can choose the types of content that I want included by default posts products and pages are selected if

You don't have woke immerse on your website you won't see the products option right here it would just be posts and pages then right here we can choose if we also want the blog post categories included and if you have WooCommerce the

Product categories included I'm gonna go ahead and click on save and continue on this step we have some search engine optimization tweaks these are more for advanced users and the optimal options are already selected so if you don't

Know what the option is doing I would strongly suggest leaving it set how its set so for me I'll scroll down and click on save and continue now we've completed all the steps of this onboarding process right here we have an option to enable

Auto update of the plug-in I would definitely consider turning this on to ensure that you always have the latest and most recent version of ranked math many times Google and the various search engines

Will make a drastic change and you would need an update to your SEO plugin but some people have bad updating habits and don't update ever this will ensure your SEO rankings and your ranked math plugin are always up to date and in sync so

I'll go ahead and toggle that on I'll scroll down here and then we're gonna click on setup Advanced Options now on this Advanced Options step for me you're seeing two steps step one right here in step two right here if your website has

More than one user account on it you're gonna see a third step four user roles and this would enable you to control which user role for WordPress has access to which areas and features of rank math since this website only has one user

Account on it I'm not being presented with that option it's taking me straight to redirection but if you had it it would appear right before redirection now these two options here are if you want to monitor when someone goes to a

Page on your website that simply doesn't exist you can enable this and it will track those visits and it will redirect them where you want them to go for me I'm gonna leave these two off it because I won't be needing that so go ahead and

Click on save and continue and now we're at some of the juicy features that come with rank math and that is schema markup schema is how you tell search engines deeper information about the content on your website let me give you a practical

Example here I am on google and there's a simple search for Apple earpods I have the air pod pros I love those things and when you do the search you're gonna see lots of results with schema so let me scroll down a little bit and show

You a few so here's a result right here to Amazon and what do we have we have a star rating displaying right here we have the amount of reviews displaying right here let's go down to the next result which is Best Buy we have the

Same ratings but this time there's also the price of the product right here this schema data and we can go down even further right here we show that it's in stock now there are lots of different schema types that are available to you

There's a schema for events there's schema for recipes there's schema for products and for software there's a wide variety of schema that you can use to enhance how a search engine will display the info on your website thus giving

Them a deeper insight into what that contents about in the first place so let's go back and let's just scroll down and here you could probably get away fine leaving this the way that it is if you're an advanced user and you

Have different content types on your website you can link it up by default with different types of schema but I'm going to show you how on a post by post and a page by page basis how you can set what that schema should be let's look at

These schema types that are currently available we have article book course event job posting music product recipe restaurant video person service and software application but for now I'm gonna leave it as the default setting

I'll scroll down and I'll click on save and continue to complete the onboarding process it's gonna take me right back here to the rank math setting page and there's a couple things to notice the first at the top I'm being given a

Warning to only have one SEO plug-in on my website remember earlier I have Yoast I need to go and disable and remove Yoast which I'll do in a moment let's just take a quick glance at this page though I love that rank math is a

Modular type of plugin so it has other features that are available to it but they're off by default and I can turn on only what I need when I need it so here are the different options that are available the different modules sort of

Speak for rank math including advanced custom fields integration there's amp integration BB press there's a variety of options here available to you and all you have to do is toggle the switch to turn it on or to turn it off you can see

Some of these are already turned on and these are based upon that boarding process they were turned on so remember I mentioned the role manager because I only had one user it wasn't turned on well that's a good thing for

Performance but if I wanted to have additional users and control those rights of what each user is allowed to do I would come here and enable the role manager and that's all that I'd have to do so I'm gonna go to plugins and

Disable and delete Yoast and the redirection plug-in actually it looks like they were automatically disabled for me by rank math which is nice let me also deactivate this schema plugin I will go ahead and delete these three

Plugins right here and now that those are done congratulations you have made it through the first part of this tutorial which is completely installing and setting up rank math now you can access any of those settings at any time

Right here inside of the rank math settings panel under general settings right here so they are all listed out here in a very easy to get to fashion so there's no concern if you want to change one of the settings at a later time now

One of the things I always like to do is to make sure there's a link in the footer of my website to the sitemap so in rank math I can click right here it says sitemap settings and then it's going to show me all of the settings for

My website including I can go in here and I can choose types of content that I don't and want included in the sitemap so I'm gonna go ahead and open up the sitemap in a new tab and let's take a look at how it looks here is the sitemap

So I like to take a link to this and put it in the footer so what I need to do is highlight the link to the sitemap put it in my clipboard so you can just right click and copy to put it in your clipboard then I'm going to go to the

Menu settings of my website it's under appearance and then menus and then I'm going to choose the menu for my footer and I have it right here where it says a footer menu let me show you what the front-end of the website looks like and

You could see where it's gonna go so when I scroll all the way down I like to have a sitemap link down here in the footer most WordPress themes have menu areas so you create a menu and you sign it to an

Area on this website I already happen to have it pulled up right here the footer menu but if I wanted to put a link in the main menu I could do that there as well so you could see it privacy and contact so what I need to do is click

Right here it says custom links and right here for URL I can paste the contents of my clipboard which is the direct link to that site map and then for the linked text I'm going to enter in site map now that I've entered that I

Can click Add to menu and there it is my site map is right there I will go ahead and place that right there after privacy in terms click on save menu then I'm going to go to the front-end of the website do a refresh I'll scroll all the

Way down up and there it is you can see a direct link to the site map is right here awesome now let's go back to our website I want to show you something else that it's quite nice if you went through the step of connecting your

Website to the Google search console there's an option here inside of rank map that says search console you can click on that and you could see data from your website that Google is collecting total clicks total

Impressions average click-through rate average position total keywords you can see it all right here just put right into your site it's very easy and convenient to come in here and be able to view it which brings me to the last

Step of this tutorial which is to SEO optimize your individual pages and posts let me show you how that's done it's quite easy so I'll go ahead and click on pages and then I have a list of all of the pages right here on my website so

I'll just go ahead and choose the home page right here now each page post and product on your website will need some SEO information entered into rank math if you're coming over from a different SEO plugin it was all brought across

Filling out the SEO details of each page in posts could not be easier than with rank math if you look here on the top right we're in the settings area but if I click right here it's going to take us to the SEO settings

But if I need to get back I can click here and get right back quite easily so let's click right here so these are going to be all the options available inside of ranked math so first we have these various tabs we have the general

Tab then right here we have the advanced tab then right here we have the schema tab remember I said you could choose this schema on each post or page you can do it right here and then lastly right here is the snippet editor and this is

Going to show you what your website will look like if someone was to share it on Facebook or Twitter and you could go in there and change that and make the text be custom for each page or post that someone might share as well as customize

The sharing image and you would do it right there let me go ahead and close this out and then click back onto the general settings so let's go through this from top to bottom at the very top you're gonna see a preview and this is a

Preview of what your websites gonna look like when Google suggests it to someone that's searching so this is how it's gonna look so whenever you go to Google and do a search in this case for Apple it's the same information that's gonna

Be right here in this description right here you actually get to choose that and if you don't put something in Google's gonna choose something random and you're probably not going to want that so let's click back what you can do right here is

Click on edit snippet it's gonna pull this up and you can customize this to whatever you want you could put a custom title here you could put a custom description right here and then you're gonna get a preview right here of what

It's going to look like so I would always suggest changing your titles and trying to put in keyword phrases that you would want someone to search for in Google and have your website be recommended so I'm gonna go ahead and

Enter a different title right here I've gone ahead and changed my title and you can see it reflects up here as well it says fitness gym which is the keyword phrase I'm going after and then it says the city name or County in this case

Orange County and then I'm putting that word fitness in a second time right there now you're gonna get this meter and you could see it right here and this meter is going to show you the character count limitation so what this

Is saying is you can enter in sixty characters and it looks like I've gone over by four characters and it's just giving me a visual indicator of that now I can optionally cut the characters down or I can just leave them it's going to

Be fine Google just won't show those last four characters I'll just go ahead and click on the X to get out of there it's gonna automatically save and you can see the preview has changed right here so now let's talk about the focus

Keyword feature as well as how this score which if you haven't noticed has gone up is calculated so a focus keyword is the keyword phrase that you want this particular page to be the focus of so in this case I put Fitness Gym now this

Video is not meant to be a keyword tutorial video I'll have a link to something like that in the video description down below but I have to go over it because we're talking this SEO tool and it's important to understand

How these numbers are calculated so if I put in here for a focus keyword fitness gym what rank math does is it looks at all the content on that page including what we just put in right here for the title and the description that will be

Shown in Google and it looks for how often that phrase is used and then it makes suggestions so right here you can see a green check mark where I've done that and you can see a X where the focus keyword is not being used in that way so

Right here I got a check mark because I'm using it in the SEO title we did that a moment ago and I'm getting a check because it's in the description but I'm getting a bid right X right here because it's not found in the URL it's a

Good idea to put your keyword phrases inside the URL and so there's suggestion after suggestion after suggestion now these are guidelines that I strongly suggest you pay attention to see if I want someone to go to Google and search

Fitness gym in Orange County yet I don't use the phrase Fitness Gym in Orange County anywhere on that page or with enough repetition in certain locations it's not gonna really

Communicate to a search engine that that page is about fitness gyms in Orange County so what this is doing is giving you guidelines and a checklist for making sure that you're using your keyword phrase enough times on this

Particular page so that there's a higher likelihood of a search engine understanding that's what the page is about anyway so I'll have a more in-depth tutorial about these different options and keyword optimizing

Individual pages on your website but I just wanted to give you a quick overview I could go ahead and now click on update and it's updated now here is the beauty of rank math in something very special if you're an element or user check this

Out you can click on edit with Elementor which is where you are when you're creating the content on your page and then take a look at this on the left we have our normal elements tab we have our normal global tab but we have a tab that

Says SEO and guess what all of those options that you just saw a moment ago in side of the WordPress side of things they're also right here available to you when you're using Elementor so it will speed up your workflow from here you can

Edit your snippet from here you can add your focus keyword and you can go through the various SEO checklists to make sure you're using your keyword phrase in the right way in order to have a higher likelihood of ranking for that

Keyword phrase so here we are back at the wordpress dashboard and the last thing that we're going to look at is product SEO for your ecommerce store I have WooCommerce installed on this site so I'm going to hover over to where

It says products I'll click on all products and I've already gone ahead and added a product here to demonstrate this so I'll go ahead and click on the product and we can take a look at it so when you scroll down we're gonna see the

Rank math SEO settings for products now if you're using any of the competing SEO products for WordPress they don't even include the you're paying a lot extra just for this but rink math gives it to you so we're

Gonna see the familiar options where we can change what this page will look like in Google when they suggest it and here's what it looks like but you might notice something different in its schema this will automatically add the product

Schema for you based upon the information that you have here for the product you can see it says $9999 and it's in stock well when I scroll up that's what I've priced it at right here and I have it listed as in stock it's

Automatically pulling the description here from what was entered in right up here so it's automatically doing a lot of this work for you but if we click on where it says rich snippet right here you can see that it's already selected

The rich snippet type product and I want to give you a glimpse of what this is actually gonna look like in Google so first what we want to do is grab the URL to the product right here so here's what it looks like on the front end of the

Website I'll click right here and I'm going to copy this URL to my clipboard now Google provides a structured data testing tool and I'll include a link to this down below or you can just do a Google search for it so what this allows

You to do is enter a URL right there any URL and run a test on it so I'll click on run test and it's gonna go take a look at that page and see what schema is there and even give us an option to preview it so you can see it's pulling

All this schema information including the description the price the URL the category it's all being listed right here check this out I can click on preview it's going to open up in a new tab and it will show you the preview of

What it will look like in Google and you can see it's going to show the price right here and it's gonna show the product availability right there and this is how you're going to test the schema to see exactly what it will look

Like on Google when they list your pages and your products in the Google search engines when people looking for what you have to offer and as they say that is all folks thanks for watching my rape math tutorial video

This is actually just the beginning of tutorial videos around ranked math that can be found here on the channel I would really appreciate it if you right now would click on the thumbs up button of this video and share this video with a

Friend or online on your social profiles to share this with someone that it could benefit and that will also help me out here on the channel hey if you're not subscribed please click on the subscribe button and that notification bell and

You'll be notified when I upload more videos like this remember to check the video description box down below because I'm gonna have those links to the structured data tool and I'll have links to keyword research videos and all that

Kind of good knowledge that I've already put together for you hey thanks for watching this video thanks for spending the time with me I hope to see you around in the next video

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