How the Boring iPhone 12 will outsell Everyone

by birtanpublished on October 5, 2020

I've been seeing a lot of the same comments over and over and over again about the iphone 12. it's not going to have 120 hertz and that makes it boring or the notch is going to be the same size is this really that big of a year actually the beginning of the year we were so full of hope we were so excited for the no notch iphone and usbc and yes it'll be adopting a 64 megapixel 1000x zoom but then as we get closer our dreams get shattered and our goals fall apart and what we expect the iphone to be slowly starts to become more realistic but i'm here to tell you today that despite all of our boredom or

Despite all of our disinterest in it not having flagship specs or not being able to achieve what we see androids achieve truth is the iphone 12 is still probably going to do very very well and it's not just because applesheep will buy anything it's because apple deep down in their core when it comes to iphone sales they know what most people care about and they know what to prioritize and it's not us tech enthusiasts let's begin so yeah i'm kind of all there with you i want to have the flagship specs i want

Smaller notch i want faster charging all of those great things that we see in android competitors that make headlines because these phones are the best of the best but the truth is the best of the best smartphones out there are typically not the best selling ones and apple has really struck gold with the iphone 11 okay we've got more statistics recently that are suggesting throughout the first half of 2020 the iphone 11 was globally the most shipped smartphone and the interesting thing about that iphone 11 it's super duper popular people are

Buying it all over the world and it's probably one of the most boring iphone upgrades of all time i mean just from year over year changes between the 10r and the 11. the screen was identical to last year the display was the same size pixel density was the same it was still made of aluminum there was just some new colors and when it comes to being able to recognize the 10r from the 11 the only difference is of course the dual camera on the back that allowed for ultrawide shots and

Night mode and just because it was 50 bucks cheaper and started at 700 bucks it sold like mad it sold like crazy and apple saw a lot of success with that model and like it or not that has become the center stage for apple i know they want to reorient themselves as a services company but truly those entry-level but still flagship iphones i don't want to say mid-range because i know that would probably take a lot of you off if i called a 700 phone mid-range but forgive me when

There's two thousand dollar foldables and fifteen hundred dollar dual screen phones coming out to call 700 dollar phone mid-range but i know in the grand scheme of things it's still fairly expensive it's on more of the higher price end when it comes to what a lot of people are buying in the smartphone world these days but like we talked about with the iphone 11 last year sometimes boring is good and safe for a company you can make a boring upgrade that results in a really really solid product that tons of people enjoy

And vice versa you can make really really interesting smartphones where there's a lot of new tech and a lot of new things to talk about them some might even call them innovative and yet they're not for that many people and they sell horribly and not many people find them to be worth it so while the iphone 12 may be incredibly boring to us because we're talking about the bleeding edge latest generation technology all the time the truth is iphone hardware is a significant portion in fact the biggest portion

Of revenue for apple and there's a reason that they don't take significant huge chances on it because they need to figure out exactly what to design and what to engineer to make the most amount of people interested in buying a new iphone and if it was adding 120 hertz and shrinking the notch or eliminating the notch or adding a bunch of stuff that we may consider standard but we start to realize looking at the android market everything's getting more and more and more expensive and apple knows those

Higher prices aren't necessarily going to help them that much in the long run because it's going to result in less units sold and that means overall less profit so while i may be very disappointed with the iphone 12 pro series because i feel like those iphones should be more designated to the tech enthusiasts i wouldn't even mind if they got more expensive as long as they had more flagship specs and i'm not trying to defend their choices of leaving so many things the same this year i still think it would be great if

We could get 120 hertz usbc smaller notch all of those things i'm in favor of but the truth is apple's not putting much priority on those because they know the regular iphone 12 and 12 max those are the bread and butter that's gonna be the star of the show and that's what most eyes are going to be on a lot of you may think oh they're basically the same other than the squared edges what's the big change this year it's not really that big they're not going to sell that well well

It appears apple is preparing 75 million units at least in their first batch of iphones which means they're not expecting demand to be lower this year in fact due to the pandemic apple has actually seen quite an uptick in more people buying laptops and ipads and basically more equipment for working from home and i think apple's estimating that probably a lot of people expecting their stimulus checks and a lot of people at home waiting for new stuff and how online shopping is kind of making a

Whole resurgence even during the pandemic they probably expect demand for the iphone to still be pretty strong this year and there's a bunch of features coming to the iphone 12 that are going to be brand new for people outside of the tech community given we're seeing such tremendous success with the iphone 11 series this year and that means a lot of people using iphones today are not using the pro phones they're not using the stainless steel oled displays a lot of people are still

Rocking those iphone 8s those sevens those six s's yes they're out there i still see them and a lot of people are still rocking their 10rs or their iphone 11s and when they see these new iphones come out and they may start at 650 700 and they see that they can get oled and thinner bezels and this new squared off design is going to instantly make all of their old iphones feel dated and they know that with trade-in it can only end up costing them 300 400 bucks the iphone 12

Is still ripe for market domination i think that there's a lot of things still coming to the iphone this year that may not seem new to us because we're reading about it all the time and we've known iphones are going to have squared edges since the beginning of this year and we've known there's gonna be four new form factors yes the smallest iphone in a long time and yes the biggest iphone ever we know about all that stuff which is why i think we're bored with it is because we follow leaks and we follow what reports are saying

But the rest of the world doesn't the rest of the world simply does not care and a lot of them will not even know about these products until apple officially unveils and launches them and that's when most of the eyes are on apple in realizing all these new features coming out and they can say oh carriers have been hyping up that 5g crap a lot i better get a new iphone that supports it and also that new squared off design looks really cool oh those bezels look so slick compared to my old 10r or 11 with its lcd display so

While it may seem boring and old oled will be kind of a new thing for a lot of iphone users this year and yeah go ahead make your memes and jokes about how apple sells something like they invented it but it's been around for a long time that's great keep telling yourself that but at the end of the day software and what's happening on the display matters more than the display itself but still if it's hardware that apple is selling this year and they're able to showcase more affordable and yet premium hardware for

People to get their hands on they're gonna upgrade and i expect apple to see pretty strong demand with the iphones this year still despite the pro lineup lacking features that we expect out of everyday flagships that's kind of to set the record straight on my videos prior talking about how i thought the iphone 12 could be a super cycle i still see that as being a possibility and i see it dominating the market and i think apple's once again going to have one of the most popular smartphones shipped

Throughout 2021 just because of how solid and how great of an all-around package the iphone 12s are going to be for the everyday consumer sometimes it's not about having the best of the best technology in one package it just comes down to figuring out what most consumers care about and prioritizing that over everything else which is why i really feel like we should have skipped 5g this year and saved some money but still iphone 12s they're gonna sell like crazy and just because they're lacking things the tech community really really wants

Isn't gonna change that of course many of you may think i'm wrong so feel free to let me know in all of the detailed ways but this is your help shape here and i'll see you in the next one

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