How Nintendo’s R.O.B. The Robot Saved The Gaming Industry – Cheddar Examines

by birtanpublished on September 13, 2020

The year was 1982 the gaming industry was booming a total of 18 home video game consoles were released from 1976 to 1983 from Arcadia to Sega ColecoVision to vectra's and let's not forget Atari Atari was well on its way

To be known as a powerhouse console until it wasn't fast forward to a year later and the video game industry is in peril there was an oversaturated market of third-party software games and by 1983

Most stores stopped selling video games or reduced her stock a once 3.2 billion market fell to around 100 million but in 1985 an old playing card company stepped in to save the day with a robot named Rob Nintendo used to be a card company

It was founded in 1889 by whose oshiro Yamauchi in Kyoto Japan as Hana Fuda the Japanese government had placed a ban on all gambling and subsequently cards they had deemed multiple aspects of Western culture illegal due to the surge in

Christian missionaries from Europe in 1889 Yamaguchi opened up his own company that would distribute the handmade hanafuda cards after Japan lifted the ban the success of playing cards allowed Nintendo to experiment in new ventures

Like a taxi company love hotel chain instant rice and even selling vacuum cleaners but they all eventually failed in 1966 then president Hiroshi Yamauchi was observing a Hana Fuda Factory when he noticed an extending arm made by one

Of their maintenance engineers gyoon pay York way he was intrigued an order you equated development has a real product for the Christmas rush the ultra hand ended up becoming Nintendo's earliest toy blockbuster selling over a

Million units its success helped push Nintendo to enter new markets in 1975 Nintendo released her first video arcade games EBR race and radar scene but both failed and so Yamaguchi enlisted the help of

Shigeru Miyamoto who ended up creating one of the most iconic games of all time Donkey Kong it was released in the u.s. in 1981 as an arcade game and would later on be sold as game cartridges for consoles

Like Atari Nintendo started to make a name for themselves not only with their up-and-coming arcade games but also with the introduction of the gaming watch but

It wasn't until the video game crash of 1983 that the world would really know about Nintendo at the time Atari was at its peak with games like space invaders asteroids and pac-man but in 1979 for Atari game developers decided to leave

The company they felt that they should be credited on their games and receive royalties from the sales but Atari refused and thus Activision was born Atari tried to sue and block the sales of Activision's products but failed to

Secure straining order they eventually settled the case in 1982 with Activision agreeing to pay royalties to Atari but the success of Activision catapulted the movement of third-party software developers into creating games like

Crazy according to David Crane co-founder of Activision game publishers went from three to thirty in one month huge success at doing this and retailers were forced to sell the

Games at huge discounts Nintendo president Hiroshi omochi even came out and said Atari collapsed because they gave too much freedom to third-party developers and the market was swamped with rubbish games a large-scale

Recession in video game sales hit the market with revenues peaking at around 3.2 billion in 1983 than falling to around a hundred million by 1985 with game sales dropping

coincidentally while chaos was occurring in the u.s. Nintendo was creating its Savior in 1983 Nintendo released a family computer called Famicom in Japan it became the most popular game console

In the country and so the company wanted to market it for the US as well but they needed to Americanize it and not retail it as a gaming platform after the fail of Atari its first prototype the Avs yeah the advanced video system the AVS

And so what they were going for at first was sort of a high-end consumer electronics approach right and that's what a lot of videogame companies were actually doing they were moving more toward like computer software they were

They were a little getting a little more sophisticated so Nintendo's sort of debuted this system at a trade show showed it off wasn't a lot of interest in it so they went back to the drawing board

Nintendo ended up adding a few more features to set the NES apart from traditional gaming consoles and in early 1985 Rob the robot was born or more so hatched the extraordinary video robot batteries not included it was created to

Be a robot that would play video games alongside you and even came with two games itself but the genius of Nintendo here is the fact that they built this robot as a way to market the NES as a toy not a video game console they

Marketed the NES by choosing terms like gamepad for cartridges control deck for the console and entertainment system for the whole platform altogether Nintendo also offered a win-win situation for retailers where they promised to buy

Back any unsold NES units after its launch and set up displays themselves and by going this route were able to gain retailers trust and get video games back in stores on October 18th 1985 the NES launched in select stores in New

York City they sold it with 17 games like duck hunt Donkey Kong and pinball ice climber in 1986 Nintendo claimed to have sold nearly 90,000 units during a sneer at city tests that year an independent research firm commissioned

By Nintendo had a survey of 200 NES owners claiming that the most popular reason for buying an NES was because children won and robbed the robot the NES one nationwide in February 1986 which included his iconic game Super

Mario Brothers nearly 30 million consoles result in the u.s. by December 1991 and by the end of 2004 Nintendo had sold sixty one point nine 1 million console units worldwide Nintendo set themselves apart as the true powerhouse

Of gaming as we know but they didn't just stop there they did one more thing that would guarantee their legacy for years to come at the time my boss Ron Judy he said hey what could we do I think we need

Something that's like the Good Housekeeping Seal of Approval that if people were disappointed in the previous generation we want to show them that you know we have high quality standards in both the manufacturing of the product

And in the entertainment of the product it was Nintendo seal of quality that would control publishers from only releasing five games a year to prevent the inflation of games like before the official Nintendo seal stated this

Official seal is your assurance that Nintendo has approved the quality of this product always look for the seal when buying games and accessories to ensure complete compatibility with your insert name of a Nintendo system here

And it worked gamers were reassured of the quality of the games and Nintendo became a gaming powerhouse still known today the gaming industry is constantly evolving with new consoles and video games emerging

Continuously but what Nintendo created has left a legacy for decades to come thanks for watching if you like this video make sure to LIKE and subscribe to our Channel and if you're an avid gamer

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