Has coronavirus killed the big tech launch?

by birtanpublished on August 16, 2020

just a few days ago the consumer Technology Association announced that CES 2021 will go ahead as planned next January which came as a bit of a shock after mass cancellations of similarly large events like MWC in the face of

Kovat night team of course this news comes just weeks after it was also announced that Evo will still be held in September just a few months away I'll be it at a massively reduced capacity given the current health situation and without

A vaccine in sight it's hard to imagine anything resembling regular attendance at these events anyway but one way or another they're still happening so let's talk about these trade shows for a minute because they play a huge role in

Device launches sure some of the bigger players like Samsung and Apple choose to hold their own launch events to give their new devices the full spotlight treatment but trade shows are an opportune time for smaller companies to

Get their products in front of the high concentration of journalists and partners that are already there they're also a good chance for us to check out some of the more niche products that may not fall under our usual scope of

Coverage like drones and cars and this thing the CTA has laid out some loose guidelines to limit physical contact at next year's CES but the main purpose of media outlets like Android central at these shows is

To go hands-on with as many devices as possible and in the midst of a global pandemic with vendors from all around the world that's just not feasible elsewhere companies are having to reevaluate the ROI of holding dedicated

Events in enclosed spaces the costs of booking and staffing a venue along with oftentimes flying journalists and influencers out to these events is increasingly hard to justify when fewer people are willing to attend due to

Health concerns even in a post kovin world there's a good chance a large number of the companies we cover will decide that it's just not worth the investment anymore to hold physical events instead we could see more

Instances of well-established outlets receiving early units under embargo with virtual briefings being held over conference calls to fill us in on new features but that could also mean fewer opportunities for smaller creators to go

Hands-on with new devices it also means the companies that do decide to continue holding physical events may do so less often or we could even see them try to squeeze more devices into each launch as a result

Though again attendance of those events will likely be drastically reduced for at least the next year of course there's also the possibility that some companies may skip initial media coverage entirely going straight from announcement live

Streams to store shelves without a review cycle in between that's not necessarily a bad thing and we've certainly seen it before but it does mean consumers will have less information available to them when

Making a buying decision in the meantime we're already seeing the impact trickle beyond trade shows and into major standalone events like Google i/o which was initially postponed and eventually thrown out entirely due to Kovan 19 it's

Pretty safe to assume that even once coronavirus is a distant memory as part of the nightmare that is 20/20 there's little chance of a return to normalcy phone launches will still be a thing but we're gonna have to wait and see exactly

What form they'll take in the future if you enjoyed this video give it a like and subscribe to the channel and check out some of our other videos while you're here we've really started to ramp up a production schedule as of late

Thanks as always for watching stay safe and look out for one another you

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