Basic Attention Token | $BAT | Revolutionizing Digital Advertising

by birtanpublished on October 5, 2020

Hey guys welcome back first off I want to thank everyone who's been liking subscribing and sharing my content you guys rule and I appreciate all the constant love and support that I always get today's video will be about bat or basic attention token and the brave browser some of you have seen my tweet where I'd forgotten that I downloaded the program ages ago and then decided recently to start using it because I saw other people talking about it on Twitter due to the fact that I knew very little about the backstory I opted to do a review video on it quick disclaimer I'm not a financial advisor all investments

Have inherent risk please do your own research I currently have about two hundred and thirty five bat which equates to around 50 US dollars but that's only because people were watching my content from the browser and I was rewarded I haven't personally purchased any lastly I like to shout out brave for sending me swag it sent me a sweat shirt a t-shirt and a water bottle I like to wear project swag in the video if I can I just think it makes it more fun for me and it's nice for them to have me wearing stuff I guess so thank you brave for sending me some cool stuff if you'd

Like to support my channel you can become one of our patrons I will leave the link for everything down below in the description first up is the project history and the ICL the basic attention token team began working on their project in the fall of 2016 they held the ICO in May of 2017 which successfully raised thirty-five million in US dollars the ICO price of the coin was three cents and you could participate using eath fun fact the entire sum of their 35 million was raised in just 30 seconds part of the reason bat found itself in the spotlight

So early on is that the team has garnered a lot of attention the project was founded by Brendan Eich who's the creator of JavaScript the co-founder of mozilla and firefox other team members have equally as impressive backgrounds in the tech industry and experience working on the Tor project yahoo khanacademy Microsoft AOL and Netscape so none of those names ring a bell to you you've been living under a rock honor their technology that is a utility token and I want to explain what that means in the crypto space utility token is a type of cryptocurrency that

Provides users with future access to a product or service for example if you create a utility token for music you're promising those who purchase the token through the ICO but in the future that they will be able to use your currency to purchase music exclusively through your platform or your marketplace let's get in to the basic attention token or bat in itself it's a digital advertising platform that's based on the etherium blockchain making it an ERC 20 token their total supply is 1.5 billion tokens and they're circulating supply is 1 billion tokens they're tokens sale

Resulted in an immediate distribution of 1 billion tokens they have since then given out about a million or more bat tokens in the user growth pool that works with a brave browser and as a payment system that connects advertisers publishers and users while creating a new marketplace as well as rewards and protects the users while giving them a better conversion to advertisers and higher yield the publishers basic attention token may be used within the brave ecosystem to purchase digital goods such as high-resolution photos data services or publisher applications

Which are only needed on a one-time basis if publishers create content that many users are interested in watching interacting with or reading they're earning basic attention the token being a measurement of that attention publishers are ordered with bat when their content platforms do well and are useful to users on the other end of the spectrum users can also be rewarded and bat for giving publishers their attention and the ability to market directly to them through brave ads should they choose to turn on that feature users can either hang on to that

Bat that they've accumulated in a bat wallets or they can opt to use bat to reward publishers for content that they enjoy on the browser brave ads are not currently a part of the browser but the team sits they are hoping to release them in the near future all right so I've talked about bat but what are the details about the brave browser brave is an open source privacy focused web browser the brave browser returns users to a pure and faster online experience by automatically blocking ads and trackers in order to polish sponsored content on brave publishers must

Complete a verification process the green to Braves terms and conditions even then brave users can choose whether or not that they want to see sponsored content from their verified publishers the brave browser is available on Android iOS Windows Mac OS and Linux it's worth noting the brave is a web browser that integrates bat into the platform but that is not limited exclusively to the brave browser next up is brave payments so brave payments is a program that allows users to support their favorite publishers and content creators with a monthly back

Contribution by default brave payments divides monthly contributions among websites and channels based on the time spent viewing the content users can also pin specific amounts to each of their favorite websites and/or their creators much like patron back contributions to publishers who have not yet been verified with the platform will be stored in a wallet that can be claimed upon verification at the present time users who enable the brave payments in their brave browsers will generate a unidirectional in browser bat wallet

With multiple funding options which are bat Bitcoin litecoin in E theorem that brings us to present day bat sits at number 55 online coin watch for the record I've switched to using them instead of coin market cap because they feel that they're more honest for a perfect example they don't have bit connect listed on their site anymore anyway their market cap value was 233 million and their price per coin at the time recording this video is 23 cents in USD the project made headlines recently with their announcement that they are giving away 1 million dollars in tokens

To users of the brave browser existing users needs simply to open the brave browser and accept the prompt offering $5 in free tokens new users must install and open the browser on their personal computers in order to see the same prompt this is apparently the second giveaway that they've done in the first one was extremely successful they recently added twitch implementation so creators can become verified on that platform as well there's also the ability to link personal websites so for myself I have my twitch verified as well as my two of the YouTube channels and

Crypto candor calm it's a pretty neat feature some brave stats they currently have over 2.7 million monthly active users twenty four point five percent of that is on desktop users and seventy five point five percent of that is on mobile the majority of the users reside in the US or the EU their user growth remains strong and they're stating that they anticipate millions more by the end of 2018 as far as publishers and creators go they have over 3,500 websites which are now brave verified meaning the owners of those sites are getting rewarded when people view them

They have over 10,000 400 youtube creators and twitch streamers who are verified with brave notable news brave partnered with Dow Jones Media Group Town Square and two very large YouTube content creators Bart Baker and Philip DeFranco between the two creators they have a total of over 16 million YouTube subscribers apparently they've been pretty vocal in the community about their dissatisfaction with YouTube which honestly isn't that surprising like many creators they're looking for new ways to fund their activity and both have enthusiastically adopted brave and the

Basic attention token platform this is great exposure for the project and will likely cause other creators to leave as well I know I certainly have so what do we have to look forward to in the future eventually creators will be able to publish premium content available through back payments it will be a more democratic one-to-one world I'm brave and it promises to have huge impact on Internet use we also have bad ads to look forward to users who opt into bad ads will see privately match advertisements for which they receive a

Share of the ad revenue in bath since ad matching and delivery is an entirely client-side with local machine learning algorithms on local data that requires absolutely no user data collection or tracking and can achieve superior ad targeting considering the state of social media that we're in with Facebook taking all of our data and all kinds of other really important information from us this is a very nice concept and I do think that it's gonna be quite successful there are two kinds of advertisements in the bad ad system there will be user ads and these will be

Delivered directly to the user in separate ad tabs rather than on the publisher content at a specific moment in a user's browsing use your ads can take the form of push notifications full-page content video landing pages any more users will earn seventy percent of the ad revenue for user ads publisher ads these are viewed by the user on publisher content such as a banner advertisement on a publishers web page publishers will earn seventy percent of the ad revenue and users will earn 15% for the publisher ads attribution attribution for ad campaign

Analytics will be performed behind a zero knowledge proof protocol similar to brave payments anonymous contribution system this will mathematically guarantees your privacy in an M&E while providing insightful statistics for campaigns other future updates will include a multi-directional wallet upgrade that will allow users to transfer bat such as the bat that they've earned from the bat ads program out of the wallet on to the pros the first one which I think is the most obvious is improved internet privacy online privacy particularly when it

Comes to browsing history is very difficult to come by brave offers a browsing platform that maintains no records of your online activity to third parties they use the analyze protocol and a VPN to further mass location and other user details anodized is an anonymous Asian process that allows the client and the brave Ledger to agree without linking user interactions to personas browsers or wallets you're going to have a more enjoyable browsing experience there's gonna be no ads no pop-ups sites are going to load faster because they're not

Loading ads you can see the content you actually want to see integration with the crypto car the world that may be the answer for those looking for a tangible reason to invest in a new cryptocurrency with an immediate use not only can Fiat be converted into bat using the exchange such as uphold but other cryptocurrencies can be verdant in the bat as well bookmarks transfer don't laugh this is actually a big one when I switched it over this was something that I was more specifically worried about so you don't

Have to go through and manually add all of your old bookmarks off of Chrome which is what I was worried I was gonna have to do brave as an import option and that's a big deal because the amount of time that you can save having an import having something do something for you without needing to do it manually is gonna make people more apt to switch over they also have a plug-in option there's a handful now that are available and I'm sure they'll be adding more but you can take a look on the website and see if what they have available you can use all right on to the cons the first

One would obviously be competitors people are creatures of habit and they like to use what they're comfortable with and accustomed to I'll be honest and I use myself as an example I download the brave browser months ago opened it it looked foreign and that was it I didn't use it again then recently I had been seeing people talk about it and I'm more loyal to the crypto movement as a whole so I felt obligated to download it and try to actually use it and get used to it I'm glad I did because I do like it a lot and I feel better about supporting crypto projects that I'm

Utilizing on a daily basis but for the average person I can see the mainstream adoption being a hurdle now because the browser isn't good because it's great but because people just don't like change now let's say I finally convinced my grandmother to download brave I have to try to explain to her what crypto is and what brave is and convince her to want to use both bitcoin is just recently really getting mainstream media coverage and needing to adopt an entirely new crypto to use the browser is gonna be a big hurdle the team states their goal is to make using brave and

Unison with bat effortless to the point which the average user won't even necessarily need to know a ton about crypto in order to get the most out of the platform change isn't going to happen overnight if it's likely to happen at all it's gonna be in no small part to the people who are early adaptors like us and the crypto community who feel sense of loyalty to use crypto based platforms or applications final thoughts I genuinely love the project and the idea and as a content creator I can tell you right now that YouTube does not care about its

Creators my channel has been eligible for monetization 30 days after I started it which is almost 7 months ago and even when you to finally get to to getting over and getting through all of the backed applications that they need to approve I'm likely still not to get monetized on the majority of my videos because of the topics that I talk about we as creators are in dire need of a platform like this that wants to empower all of its users whether it's the publisher the advertiser or the average viewer but as I said earlier adoption starts with us the crypto

Community which is why I put the brave browser on my computer my laptop and my phone and I'm officially using brave across the board if any of you find people decide to make the switch and want to join with me I have a link at the bottom that you can sign up through me I think I get like 5 bucks it would be pretty cool if you did it even if you don't use my link you should still sign up and try brave anyways that's all I have for you today guys I hope you liked my review of brave and bats I have a bunch of stuff coming up this week so keep your eyes peeled on my channel and

I will see you all soon

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