Apple may have Competitive iPhone Pricing this Year

by birtanpublished on April 2, 2021

We're just now hearing some leaks about the pricing for the iPhone 12 lineup this comes from John Prosser who's claiming these are the same sources that gave him the iPhone se release date which of course weeks before it actually happened he got correct and it's gonna be really easy when you see these prices to get excited and get pumped and get just really invested in Wow Apple's gonna make some great value iPhones this year but I'm here to just tell you to remain skeptical and understand that things could change in the next five months before they unveil it and at the same time also yeah I really hope these

Are right I'm already getting excited so it better actually happen let's begin all right so when John unveiled these prices he was kind of treating the 12 Pro in the 12 Pro max like they were in the norm you know $1000 for the 12 Pro and 1100 bucks for the 12 Promax but I say that's not normal at all and I'll tell you why it's because Apple has never introduced a new design with new screen sizes and new form factors that did not come with a price jump so we're getting all kinds of upgrades with the pro lineup this year right we're getting 5g support which who cares we're getting

The first five nanometer CPU in a smart phone of the a 14 chip we're getting lidar attached to the back but that didn't increase the price of the iPad pro so lidar is probably not that expensive but there's also a decent amount of rumors that a hundred and twenty Hertz could be coming to the pro iPhones it's still up in the air don't really consider that confirmed at this point but the fact that we're getting larger displays for both Pro iPhones keep in mind the ones we sell right now those are five point eight inches in six-and-a-half inches this is 6.1 inches

In six point seven so bigger screens if you go back in the past and look at the times apple's introduced new screen sizes at new form factors in kept the prices the same doesn't happen almost the only time prices stay the same is when the display doesn't change and the design fundamentally stays for the most part the same that's when prices don't go up so the idea that the 12th row and twelve Promax are getting all of these design changes like the smaller notch the squared off edges all of the internal component boosts possibly display component boosts and they're

Also gonna stay the same price that's really exciting and I think that would make them incredibly competitive against Androids this year especially if we have the s20 starting at thousand in the s20 ultra at $1,400 the 1+8 pro being at $900 for only a hundred bucks more you'll be able to get an iPhone that has a 14 chip face ID way better resale value way more years of support but also possibly promotion a new design stainless steel brackets and I don't know that would be incredibly competitively priced in my opinion because for the longest time I've

Assumed that the pro iPhones with all these changes they're getting this year I have to get $100 more expensive there's just no way Apple would charge $1000 for a phone with all of those specs and also charge $1,000 for the pro stand you know is this the same Apple we're talking about here but the more interesting details he gave were about the non Pro iPhones the iPhone 12 which will be coming in in two sizes a 5.4 inch model which is supposed to be even smaller than the footprint of the iPhone se in a 6.1 inch model both of which will be rockin OLED okay so no liquid

Retinas no LCDs this year these of course would be sticking with standard 60 Hertz there's no debate there but they would still have 5g support they would still get the 814 chip and he's saying 5.4 inch model starting at 650 bucks and the 6.1 inch model will start at 750 bucks which is the same price that Apple introduced the iPhone 10 are at in 2018 so there's reasons I think we should remain skeptical but first off let's just get excited for a second I'll allow it as the dream crusher on YouTube a lot of the time let's just acknowledge the fact that the iPhone 12 lineup would

Start $50 cheaper than the iPhone 11 lineup even with all of these design changes and smaller not squared off edges 5 nanometer chip they would start $50 cheaper than last year like that would be insane but the skeptic inside of me just thinks these are probably the generous estimates and Apple likely has not finalized a price yet because it is kind of early in the year I know there were a lot of leaks before the iPhone 10s in 10 are came out and a lot of people thought the prices were gonna be lower than they actually were I mean there were people who thought the

Regular 10s was gonna be $900 and the 10s max was gonna be a thousand we were a hundred bucks off on that prediction so early in the year pricing has been known to be wrong and a lot of people thought the iPhone 10 R would start at 700 bucks and it actually costs 750 bucks so general ballpark I think is fairly accurate but if the exact numbers end up being correct I think these are incredibly competitive smartphones that apples suddenly gonna start looking like more of the budget option than everybody else this year so one plus and Samsung you're now the

Overpriced flagships and apples trying to make something for the rest of us which would be kind of a funny trick to play on the smartphone market but I also think we should consider where are the corners being cut okay if they're lowering prices and keeping iPhones with this many design changes this affordable where are we not going to see upgrades that we want to see so for one I think we should probably assume if these prices are correct maybe 64 gigs standard is going to stay the same I know for the longest time we've been asking for Apple to make 128 gigs a

Default storage option for iPhone lines so that's just what you get out of the box but if prices are staying this low slash kind of dropping that would make sense as something to what Apple would kind of cheap out on and say yeah we're trying to save money we're trying to cut costs we don't care if the techies on YouTube get upset we just need the prices to be lower so our shareholders are happy so yeah 64 gigs standard across the whole lineup I know there's a lot of people that have pitched the idea that the 12 Pro in 12 Pro max you'll get 128 gigs by default but then the regular

12s they'll get 64 gigs by default which I mean kind of makes sense I sort of see why you would think that way but history doesn't support that idea very well because we look back at other iPhone lineups in the past there has never been a time where they let one iPhone start with a higher storage configuration than another iPhone 7 7 plus same storage configuration 10s 10s max 10 are all same storage configurations they don't usually make higher storage configurations a pro feature but you know they've also never released four new iPhones in one year so it's not

Impossible I won't say that it's completely out of the question because if all four iPhones have OLED displays this year and a promotion on the pro iPhones is a maybe then perhaps 128 gigs by default would be a good motivator for people to spend the extra $250 because right now a lot of the reasoning to go with a pro iPhone over a iPhone 11 or a 10 R is just the OLED display you know liquid retina doesn't have as much dynamic range or it's as bright or doesn't have those deeper blacks that the OLED iPhones have so you know there's a $300 gap right there just to

Splurge on tell photo lens bigger / smaller display that's OLED if all the iPhones have OLED is lidar and a telephoto gonna be a good enough reason for people to splurge on that extra 250 bucks that's what makes me hope promotions coming to the pro iPhones but at the same time yeah maybe they could throw in 128 gigs but if the prices are this low don't expect 128 gigs on the regular 12 in 12 max or whatever they end up calling those non Pro versions the other thing you probably shouldn't expect if they're able to keep the iPhone that cheap and

Add all these features is fast charging so we got it with the pro iPhones I think that's a given we can expect the 12 Pro and 12 Pro max they're gonna still ship with us BC – lightning cables USB see is sadly out of the question at this point doesn't sound like Apple's doing it but they will still ship with those 18 watt charge bricks so you get fast charging when you spend a thousand dollars plus on an iPhone but the regular twelves the non Pro models I think we should expect to still ship with that same sucky tiny 5 watt charge brick in a USB a port on it and it's

Gonna feel so weird that they're still shipping USB a to lightning in a 20/20 iPhone but I'm sorry it's just if the prices are somehow able to stay this low because look at all the phones that have come out in recent history that had 5g support they always came with this giant price jump just because they were 5g capable and we know because the contract apples in with Qualcomm right now all for iPhones coming out in the fall are gonna have 5g support some reports are claiming the pros are gonna have millimeter wave 5 g and the regulars are gonna have sub 6 gigahertz 5g if the

Prices stay this low though I think it's reasonable to assume maybe all of them will have sub 6 and gigahertz 5g and none of them will get millimeter wave 5 gene which honestly I would be fine with because I think 5g is kind of overhyped and over exaggerated and the millimeter wave 5g is so underutilized because there's so little places that can actually take advantage of 5g that's that fast so just making them capable enough for you know broadband 5g like t-mobile's which is barely faster than LTE in the first place that could help bring costs down maybe they don't have

To buy the expensive motives from Qualcomm and if Apple did that I honestly would not be that upset because again I was expecting the Pro iPhones to get $100 more expensive this year so if they're able to keep them at the same price they are now give us the new design new form factors new screen sizes smaller notch thinner bezels a 14 chip oh my god all of that for the same price we're getting the 11 Pro and 11 Pro Maxx for I tip my non-existent hat off to Tim Cook if you're able to pull that off maybe they're bringing in enough revenue from

Wearables and services that they're able to take a cut and profit on the iPhone line a little bit but yeah if they actually end up shipping with 128 gigs by default or fast charging for the whole lineup and you can get promotion on the pro iPhones at 120 Hertz like I feel like Apple's gonna be losing a lot of money on these iPhones compared to previous years I know that the sum of the parts is gonna be under 500 bucks but there's so much money that goes into the research and development and a software support that they give to the iPhones for over five to six years how

Are they gonna pull that off and the other weird part is is Apple gonna keep around the iPhone 10 r or the iPhone 11 for sale once the 12 launches you know if the iPhone 12 lineup starts at 650 bucks and the iPhone 11 gets a price reduction of a hundred bucks that would mean iPhone 11 would be $600 in the iPhone 12 would be six-fifty so there'd only be a $50 price difference between the 12 line up and the iPhone 11 I mean the iPhone 11 wouldn't have much of an advantage in that case so that's why I personally think it's still possible they'll keep the 10r around because it

Doesn't have night mode or a dual camera so they'll leave that in the lineup at a lower starting price but it'll be much cheaper to manufacture compared to the iPhone 12 I guess though if you keep around the 10r that would probably hurt some of the sales of the iPhone se at 400 bucks which is why I think they'll keep the 10r around but they will not lower the price so the 10r is priced at 600 bucks right now I'm guessing it'll still be 600 bucks when the 12s come out and because the 12 will have dual camera in the iPhone 10 are will not that will make more people feel like oh well I

Should get the 12 because that has more camera features that looks cooler it looks cleaner it's got the OLED displayed it's more up to date design and things like that so camera performance we shouldn't expect much to change on the regular iPhone 12s on the 12 Pro probably a little bit between lidar and maybe some larger camera sensors and better low-light performance on all three lenses but either way this lineup is gonna be very very competitive and very very interesting if these prices end up being real just I don't think it hurts for all of us to

Remain skeptical and just go ahead and assume these prices could be wrong there could be $50 more than we're originally expecting because you know in the past we thought we had the prices down and we were really wrong about it so it's also just a happy surprise if we expect these prices to be wrong and they end up being right then we're like okay cool it was cheaper than we thought but if you guys get it in your heads that this is absolutely gonna be the price and if it's higher than this you're gonna get disappointed well you've set yourself up for disappointment so I say hope for the

Best but assume the worst when it comes to pricing this year and it may I also add if these prices end up being right supercycle yeah probably still gonna happen even with the pandemic because so many people are on monthly installment plans and trading in their old iPhones anyway so very fascinating stuff I'm very curious just from a business perspective to see how Apple's gonna handle this thing at the end of the day I'm still buying the twelve Promax even if it's $2,000 I don't care I want that bigger screen I'll take it especially if it has 120

Hertz please Apple you got to stick the landing on this one if you can't give me a USBC at least give me promotion that's all I'm asking anyway let me know your guys's thoughts over on Twitter join my discord and we can chat more about it there do you think these prices are reasonable or if you think there's just too much wishful thinking this is your Apple shape here and I memorized all of the numbers in today's video by the way I think you should be impressed by that I'll see you in the next one

Related Videos

We're just now hearing some leaks about the pricing for the iPhone 12 lineup this comes from John Prosser who's claiming these are the same sources that...
Been using the magic keyboard case with my iPad pro for a little over a week now and I've got some thoughts I really enjoy it I'm so glad I bought it I ...
I'm so excited, and I just can't hide it! Hey what's up guys, Keaton here and I got these really weird looking headphones and if you're new to m...
Read it 1,300 bucks Louie Vuitton all legit hey what's up guys Keaton here you guys crushed the $1300 iPhone case video and also came up with some really we...
Koby hey what's up guys Keaton here so we're doing it again I'm outside of Best Buy I got a hundred bucks and we're gonna see what kind of weird...
Hi-yah oh we got it hey what's up guys Keaton here so I don't know if you guys know this but fidget cubes and these spinners they're blowing up jus...
This is dumb and Dumberer making a smart phone hey what's up guys keep you here so have you ever thought to yourself your phone sucks and that you can build...
What's up guys Mike here the Detroit Borg with a look at the new HTC One m9 which is kind of an evolution of the very popular m8 from last year so the m9 ai...
What's up guys Mike here the Detroit board with a look at the all-new Samsung Galaxy s6 perhaps the most exciting new phone from Samsung in quite a few year...
What's up guys Mike here the Detroit pork with a look at the Samsung Galaxy s6 edge so this is kind of a premium variant of the standard go6 with a curved d...
What's up guys Mike here the Detroit pork with a quick look at the new music app within ios 8.4 so this is a complete redesign of a major app i think it&#39...
What's up guys Mike here the Detroit Borg with a long-awaited MacBook which returns with a razor thin all-metal design stunning Retina display all new keybo...
what's up guys it's Carl here back with another episode standing out here it's actually sunny San Francisco we're here as I'm running a hal...
Hey guys what's going on it's Karl here back with another revision episode I know this is taken almost forever to get to but it is finally my review of ...
Hey guys what's going on it's Karl here back with another episode and I kind of just come back from San Fran if you follow me over on social you'll ...
What's up everybody this is Danny and today we're going to be playing auntie and uncle my son's inside and my wife's inside as well and we'r...
What's up everybody this is Danny and today I'm gonna be unboxing and reviewing the new Moto 360 version 2 or second generation there are some significa...
Here we have it the brand new iPhone 6 Georgia open this up without me dropping it so here you have FaceTime camera you have the larger 4.7 inch screen you have...
Georgia iphone 6 plus it's like the iphone but it's plus here it's plus here it's bigger so here we go do i do the honors oh my goodness i don&#...
well it's finally here we can finally talk about risin third-gen thread repairs performance and honestly guys of all the launches this year this is by far ...