Android: How Google Conquered the Smartphone Industry

published on July 20, 2020

There is a 72% chance that your smartphone is running Android and over the past five years this number has only gone up that's why today we'll be exploring one of the most important parts of the Google Empire Android this video is brought to you by brilliant the

Best way to master the science and math that lie behind modern technology sign up with the link below to get 20% off your premium subscription although the Android OS became popular after 2010 the story behind it goes way

Back to 1989 not in Silicon Valley but in the Cayman Islands it is there that Andy Rubin a robotics engineer working in Switzerland had gone on vacation early one morning he stumbled across a man sleeping in a chair outside as it

Turns out one of apple's leading software engineers had just been kicked out of his own beach house by his girlfriend and he was compassionate and gave the man a place to stay in return he was offered a job at Apple right

Around the time when the Macintosh had peaked in popularity thanks to this lucky break and he kicked off a great career in Silicon Valley first by developing the Macintosh Quadra for Apple and then joining general magic the

Company now famous for developing the predecessor of the modern smartphone while working at these companies and he would always develop his own side projects they usually involved him building crazy robots and eventually

People around the office started calling Andy the Android interestingly enough one event his colleagues at General magic was Tony Fadell the man who would later go on to create both the iPod and the iPhone although general magics idea

Was truly innovative it was at least a decade ahead of its time which is why the company eventually went bust and he never gave up on the idea of the smartphone however and in 1999 he and his engineering buddies decided to start

Their own company to pursue that dream what they eventually developed was the hip top a phone with the keyboard as it could wirelessly connect to the internet while not innovative from a hardware standpoint the hip top was nevertheless

Pioneer you see back in 2002 mobile phones were still considered mostly a business tool and nobody had made any serious effort to market them to teenagers the hip tops design was the perfect blend of instant messaging web

Access and convenience but and I ran into a problem before he could even start production back then the mobile phone industry was almost exclusively controlled by the carrier companies they were the ultimate gatekeepers for any

Film manufacture because without them phones were basically useless carriers had power over nearly every aspect of mobile phones from how much they would cost to how they would be marketed the hip hop seemed like a very risky

Investment so Andy struggled getting Kenny carrier on board he eventually had to strike an extremely unfavorable deal with the only companies that was even marginally interested t-mobile not only did they demand a large percentage of

All the sales he also got to rebrand Andy's phone releasing it as the t-mobile Sidekick it was somewhat successful but it was mostly used by urban rich kids so its popularity was limited and danger Inc didn't really get

Any public exposure out of it nevertheless the phone did get into the hands of the right person Larry Page the co-founder of Google now back then Google wasn't nearly as big as it is today in fact it was still behind the

Likes of AOL search and Yahoo that's why Larry was pleasantly surprised when he discovered that the default search engine for Andy's phone was Google Larry saw huge potential in the idea of the smartphone and wanted Google to make one

Of their own but he knew that the carriers would never allow an outsider to steal their profits Larry felt it was still too early for Google to challenge the carrier's and so he waited as luck would have it over the

Next three years and he would develop a new business model that could finally end the carrier monopoly his previous venture danger Inc was like any regular manufacturer relying on hardware sales to make its money this came into direct

Conflict with carriers who wanted their clients to use the same phone for as long as possible to prove and them from switching to competitors and he figured out a brilliant way of ending this conflict of interest instead

Of relying on hardware sales he would give out his software for free earning money by taking a percentage of the carrier service fees and he knew firsthand just how difficult it was to be a developer for phone apps back then

So he wanted to make his operating system open-source as well giving everyone the chance to use it and build applications for it he combines these two ideas into a new company which he called Android in 2004 and while the

Rest of the world laughed at his idealism Google knew that this was what they had been waiting for just a year later when Android still had nothing more than the barely working demo Google bought the whole company for 50 million

Dollars Google's motives were clear they anticipated the rise of mobile computing and wanted to dedicate a platform through which to distribute to their services Andy and his team were brought along to do just that and they even got

Their own building at the Googleplex over the next two years they will develop their revolutionary idea into a fully functional operating system but that was just the first step they still needed to design a phone vos would run

On and to partner with the carrier to actually sell it finding someone to build the phone was easy enough but getting a carrier to willingly give up their control of the phone market was difficult to say the least in fact every

Single carrier Google contacted turned them down then on January 9 2007 Apple unveiled the iPhone unsurprisingly if the Android office was in chaos the very next day while they had experimented with touchscreen technology nobody had

Imagined that Apple would be fully integrating it into their phone over the next nine months Andy's team completely redesigned their product adding touchscreen functionality on top of its pre-existing keyboard the release of the

IPhone however actually helped Android you see Apple wasn't nearly as determined to break up the carrier monopoly and he was so eager to destroy Steve Jobs had just gone with the flow signing an exclusive deal with AT&T to

Get the iPhone out as fast as possible but once the other carriers saw just how popular the iPhone was they started to panic fearing that AT&T would come to dominate the smartphone market thanks to its initial lead this fear is what

Eventually convinced t-mobile to sell androids first phone the HTC dream unfortunately it was taken DS team another year before they could finally release it giving Steve Jobs plenty of time to grab market share but Google did

Not come unprepared they used this extra time to form an alliance with various carriers software developers and manufacturers Apple's deal with AT&T convinced everyone that they had to work together Steve Jobs threatens to destroy

Their entire business models which made androids open-source offer much more lucrative because Android wasn't a closed-off system like iOS carriers and manufacturers could remain confident that Google wouldn't abuse its power

Over the Android platform thus in November 2007 the Open Handset Alliance was born the crusade against Apple would not be easy however and by mid 2009 iOS already held 40% of the smartphone market a big chunk of its

Market share came from the dying Symbian OS which was the operating system of older phones in the midst of symbionts decline Android scored its first big victory the Motorola Droid by the time of its release in 2009 the carriers who

Were so scared of fading into irrelevance that Verizon personally spent a hundred million dollars marketing the Droid is an iPhone alternative from then on the Android OS quickly reached mass-market

Adoption appllo barely made an attempt to stop it because their motto of high prices and exclusivity was the polar opposite of the cheapness and variety of Android by May 2010 Android had already surpassed iOS and market share and by

The end of the year it was the world's most popular mobile operating system a title it still holds to this day and he over solved the first 18 versions of Android and is likely responsible for the tasty trend of naming the different

Releases after popular sweets he did eventually leave Google in 2014 today he runs his own incubator in Silicon Valley and also has a billion-dollar smartphone company that just started shipping its first phone

The essential pH one that is so far getting mixed reviews even without an D Android remains the most dominant mobile operating system on the planet despite facing sharp criticism from all sides on a variety of issues things like security

Flaws and malware issues haven't hindered androids popularity as of August 2017 Android controls seventy two point seven percent of the mobile phone market with over two billion active users every single month right now iOS

Is the only thing that stands between it and monopoly an Android is showing no signs of slowing down in fact its latest release 80 Oreo is androids most ambitious one yet with an improved notification system tighter background

Process control and a legitimate solution to its fragmentation issue so far Oreo is being praised all around at this point Android can no longer be called just a mobile operating system besides phones and tablets Oreo will

Also be integrated in cars who watches TVs VR headsets and possibly numerous other devices thanks to a version dedicated to the Internet of Things suffice to say things are looking bright for Android and considering just how

Crucial of a part they are in the Google war machine they will likely remain on top for a long time now the technical innovations that made Android possible back in the early 2000s aren't things that are easy to learn all the science

And math that went into creating androids may seem difficult to get into but don't worry brilliant org is a great place to learn the most important knowledge in physics math and technology is the easiest way

Possible by solving practical exercises with brilliance you can dive deep into world of algorithms computer memory machine learning and a bunch of other fascinating topics by solving fun puzzles you will build up your technical

Knowledge and problem-solving skills in no time visit brilliance org slash business casual and you'll be able to sign up for a free account and to get 20% off your premium subscription and who knows maybe

One day you'll be the one building the next billion-dollar tech company lastly I want to say thank you to our awesome patrons on patreon for supporting us and to you for watching don't forget to follow us on reddit's Twitter and

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